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"Hey Kid, Catch!" is the popular name for a television advertisement for Coca-Cola starring Pittsburgh Steelers defensive tackle "Mean" Joe Greene, which debuted on October 1, 1979, and was aired again several times, most notably during Super Bowl XIV in 1980. The 60-second commercial won a Clio Award for being one of the best television commercials of 1979. Officially titled "Mean Joe Greene" by McCann-Erickson, the ad agency that created the commercial (which was part of the "Have a Coke and a Smile" ad campaign), the set-up and payoff is classic simple advertising: Following a football game, a child (Tommy Okon) offers an injured Greene a Coke, prompting "Mean" Joe to grab the bottle and guzzle the entire contents, before turning to limp away. He then turns back toward the now-crestfallen child, smiles and tosses the kid his team jersey with the now-famous punchline, "Hey Kid, Catch!". The commercial was listed as one of the top ten commercials of all time by multiple sources, including ''TV Guide'' magazine. The ad was also shown in many other countries (including the UK) even where Greene was not well known. The campaign's art director was Roger Mosconi, the writer was Penny Hawkey, and the singers of the "Coke and a Smile" jingle were Jim Campbell, Don Thomas, Liz Corrigan, Shellie Littman, Arlene Martell, and Linda November. The footage was shot in May 1979 in a small stadium in Mount Vernon, New York, and the commercial was released on October 1, 1979, on ABC's ''Monday Night Football'', though its airing during the 1980 Super Bowl brought it the most attention due to the program's enormous audience. Greene later recalled that in filming the commercial, it took several takes to get his final line in the commercial right ("Hey, kid, catch!") "It's very hard to gulp down an entire bottle of Coca-Cola, and then speak clearly. The first three takes we did, when I finished the bottle, I looked at the kid and said, 'Hey, kid...''Urrrp! It wasn't intentional. I just couldn't say the line without burping." ==In popular culture== The commercial was later adapted to star other countries' sports stars, including Argentina (with Diego Maradona playing Greene's role), Australia (with Australian rules footballer Michael Tuck) Brazil (with Zico), France (with Michel Platini), Italy (with Dino Zoff), Thailand (with Niwat Srisawat), and West Germany (with Harald Schumacher). Also, a similar-themed advert for Pepsi aired in the UK with David Beckham many years later. * In 1981, NBC expanded the Coke commercial into a TV movie called ''The Steeler and the Pittsburgh Kid'', with Greene playing himself and the kid played by Henry Thomas, who soon after starred as Elliot in ''E.T. the Extra-Terrestrial''. * In a 1980 sketch on the CBS comedy-variety series ''The Tim Conway Show'' parodied the ad, with Greene appearing as himself and the "kid" portrayed by Conway. When Conway says "Uh, Mr. Greene?", Mean Joe says "Hey kid, catch!" but instead of throwing him his jersey, he throws the Coke bottle at his head and knocks him to the ground. * In the 1983 ''Newhart'' episode "A View from the Bench", where Dick Loudon is expelled from Boston Garden's seating section to the tunnel for a Celtics game, where an exhausted player is offered a "cold drink" from Loudon and turns back shouting "Hey, kid" as he tosses Newhart his basketball shoes as a souvenir. * In the 1994 ''The Simpsons'' episode "Bart Gets Famous", Bart encounters Krusty the Clown in a hallway while touring his television studio, and Krusty says "Hey, kid" and tosses him a towel. * In the 1999 ''Family Guy'' episode "Peter, Peter, Caviar Eater", where "Mean" Joe not only offers his jersey, but throws the rest of his clothing as well. This same reference was portrayed once again in ''Family Guy'' in the episode "Road to Germany", when Stewie is given some much-needed uranium, to complete his time machine, by Greene. Both times "Mean" Joe has the same line: "Hey, kid, catch!" * In 1999, a Checkers and Rally's commercial parodied this commercial which the Coke bottle is replaced by a Champ burger. * In 2002, a Cartoon Network promo parodied this commercial which Joe Greene is replaced with Johnny Bravo and the kid is replaced with Morocco Mole. * In the 2002 ''Futurama'' episode "A Leela of Her Own", after Jackie Anderson gives a back-handed compliment to Leela after taking over her position on the team, Leela says, "Hey kid" and throws a towel at her, knocking her down. * In a 2003 ''Star Wars: Clone Wars'' episode, where Mace Windu lands in front of a small farm child during the Battle of Dantooine, who then offers him a sip of his canteen before Windu force jumps away in a reference to the Coke kid commercial. * In 2006, in a TV ad promoting asthma awareness, a child with asthma tosses his Jerome Bettis Steelers jersey to Bettis himself, who is also an asthma sufferer, after a pick-up football game at Carnegie Mellon University's Gesling Stadium. * Children's television program Sesame Street created a sketch very similar to the commercial, with the number seven replacing the Coke bottle. * During Super Bowl XLIII in 2009, in which the Steelers defeated the Arizona Cardinals for their sixth Vince Lombardi Trophy, a commercial of former Steelers player Troy Polamalu aired that had him do a remake of the famous Coke commercial, except it was advertising for Coca-Cola Zero instead. Two Coke "brand managers" take the Coke Zero bottle away right when the kid was to give it to Polamalu, with Polamalu subsequently tackling one of the "brand managers", then instead of giving the kid his own jersey ripped the shirt off the "brand manager" he had tackled and tossed it to the kid. Greene, who like Polamalu lives a very quiet lifestyle off the field in contrast to his on-the-field play, liked the commercial and gave his stamp of approval. * An ad for the Fox TV series ''House'', first aired during the 2011 Super Bowl XLV, parodies the original ad with a similar scene in which Dr. House, played by Hugh Laurie, throws his cane to a young fan played by Preston Bailey. * In 2012, Greene parodied the ad in a commercial for Downy Unstoppables with Amy Sedaris in the "kid" role. * In 2015, the commercial was used by Coca-Cola as part of their allotment of commercials during NBC's coverage of the NASCAR Sprint Cup Rebel 500 at Darlington Raceway near Florence, South Carolina. The NBC race coverage used a 1970s theme as part of an entire retro-themed weekend where most cars raced with throwback liveries. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Hey Kid, Catch!」の詳細全文を読む スポンサード リンク
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